Did you know there are over 4 million different apps available between Android and Apple?
Even with so many existing apps, there’s always room for new (and better) ones. If you have an idea for a unique new app, where should you begin?
Whether you want to create an app for pizza lovers or launch the next great messaging app, you first need to understand what goes into making successful apps.
In this post, we’ll outline what makes a good app and how to ensure yours will be a success.
1. Do One Thing Very Well
The best apps do one thing–exceptionally well. Rather than try to cram multiple features into your app, focus on one simple goal and stick with that.
Keep in mind that the best apps are original ideas that improve similar existing apps. They should make the user’s life easier by solving a specific problem or helping them stay better organized.
Focus on value, speed, and convenience, and your app is sure to succeed.
2. Make a Marketing Plan
90% of all apps downloaded are used once and eventually deleted. This, of course, depends on users filtering through millions of apps and finding yours in the first place.
Set a realistic marketing budget to help get your app off the ground. Those initial promotions are essential for attracting your first batch of users and gaining valuable feedback.
To keep costs down, you might first focus your marketing efforts on smaller markets like Asia or Latin America. As your app gains popularity, you can begin targeting the more competitive markets in the US and Europe.
3. Start with a Free App
It may not seem like much, but there’s a huge difference between paying 99 cents for an unknown app or downloading it for free.
Offering your new app for free greatly increases the odds of someone downloading it and trying it out. In time, you can monetize with ads or in-app purchases or offer paid premium versions.
4. Allow for Collaboration
Social media is called “social” for a reason–people enjoy networking with other users. When it comes to how to create an app, collaboration is key.
The best apps encourage users to like, share, recommend, comment, and get feedback. When designing your app, think of ways that people could connect with other users and create a sense of community.
5. Test Your App Before You Go Live
No matter how much testing you do, you can’t get a true idea of how great your app is until you test it on real live people.
Before you do a full launch, offer early access in the Google Play store. Encourage users to try out different features of your app and offer feedback about what they like and dislike.
This will give you the chance to tweak your app before officially launching it into the digital world.
How to Build Successful Apps: Now You Know
As you can see, there’s a lot that goes into designing successful apps.
When you’re ready to bring your idea to life, keep the above tips in mind. If you do, you’ll soon be on your way to creating a successful and profitable app.
Of course, you’ll have some important decisions to make along the way. For starters, will your app be native or hybrid–and do you understand the difference between the two?
Click here to learn more.
