In the world of marketing, many different methods can be used to promote a brand, business, service or anything else that needs exposure. Whether it’s creating advertisements for popular social media platforms such as Instagram and Facebook, or using the more traditional ways of banners and billboards, as long as it’s giving you the wanted results, you’re doing a good job.
Today we’re talking about E-Mail marketing, which is one of the most popular forms of advertising, but as years go by, people tend to think that this method is slowly going out of fashion. But is this true? Feel free to read until the end if you want to learn more.
What is E-Mail Marketing?
The name is pretty self-explanatory, but for those of you that aren’t very familiar with this term, we are here to explain everything that you need to know. E-Mail marketing is the process of collecting authentic e-mail addresses, and then using them as an advantage to advertise a certain product, brand or anything else. Digital Marketers are always giving their best to grab the E-Mail address of a potential customer, simply because it’s the best way to directly contact someone formally.
Nowadays, we treat our virtual mailboxes just like our real ones, and allowing someone to get access to them is just like giving away our phone number to a stranger. This is why “scoring” an address is so important to a digital marketer and it’s quite the achievement.
What is important about this type of marketing?
When this marketing method is used, it is really important to make your e-mails as authentic as they can be, without any mistakes or broken links, images and other things that can make a person flag you as a “Spam”.
To avoid making all of these previously mentioned mistakes, you can visit this free service called https://thechecker.co/, and see what they have to offer. Having authentic and well-composed E-Mails is crucial if you want to be a successful Digital Marketer, especially with this method.
So, is this method still viable or not?
We know that you all want to hear the answer to this question, and we’re happy to let you know that this method of marketing is still viable and as effective as it was when it first appeared. There isn’t a person on this planet that doesn’t own a virtual mailbox these days, so is there a better way of contacting someone than sending an E-Mail straight there?
All of our smartphone devices, laptops, and desktop computers are connected with either Gmail, Hotmail or any other provider, so as soon as we get a new message, we are instantly notified and usually open it immediately. This alone is enough of evidence to ensure you that this marketing method is still viable and useful, so if you happen to be a digital marketer that’s just starting, we recommend that you start learning this “technique” as soon as possible. It’s going to be one of the most valuable “weapons” in your marketing arsenal.