Print designs are massive for any brand as they can bring them hundreds of thousands of dollars in revenue, regardless of the brand or business. A large portion of print design is the graphics part, which is far more than just aesthetics. Graphics design can communicate with your customers and grow your business to a scale unimaginable.
Graphics design can be used in printing in a variety of ways such as flyers, t-shirts, coffee mugs, etc. Below, we will explain why print design is important for your brand.
1. First Impression
If you want to make a positive and lasting first impression, then print design does that in abundance. For example, a printed t-shirt with your company brand logo can make an impact on your customers and improve customer relationships if the design if well thought. While the most popular use of print design comes in the form of business cards, other items such as t-shirts, coffee mugs, pens, can make a huge impact on your brand.
2. Print Design is an Effective Marketing Tool
Digital marketing is probably one of the most widely used forms of marketing. But print marketing is also effective as it directly speaks to your customers. Digital marketing works in a way that it appears to customers on their social media home pages. And the negative part is the fact that not everyone wants to see that kind of stuff. On the other hand, having printed brand materials on your side can actually work in your favor, according to PrintFactory.ca. One way to effectively use this marketing tool is to have brand merchandise printed and ready for promoting your business. This is usually done through public or social events. Combining digital with print marketing can make you stand out from the rest of your competition.
3. Print Designs Can be Portable and Ownable
Consumers love it when someone gives them something, physical, for free. This is something that digital marketing cannot offer you. Consumers still prefer printed materials, hence why they are an extremely popular and effective way of marketing. Print designs give your consumer something to think about regarding your brand. It is something that lasts longer, is solid, and of course, it’s memorable.
4. Print Goes Hand in Hand With Other Forms of Marketing
Many people don’t notice this, but the print is very much alive and thriving. There will always be the use of print because it is convenient. Not everyone uses the web, so not everyone will notice your marketing campaigns. However, everyone has eyes and can see your print designs during social or public events. Furthermore, print designs can make your digital marketing campaign a huge success through the use of branded merchandise. While a standalone digital marketing campaign cannot hold its ground without the use of print designs.
5. Print Designs Can be Targeted
One of the best things about print designs is that they can be used to target certain demographics of people. It can be tailored in terms of style and material to better reach the desired audiences. This heavily goes in your favor as your brand can appeal more to those demographics and ultimately create brand trust.