Personalization is the identification of products or services through personal interaction between a company and its customers. A company is personalized when it is able to establish an individual dialogue with customers when can create customized products and, in general, when is able to respond to them through a customized process of products, services and messages. In a few words, personalization is a process where a company is able to propose a product that meets the needs of the customer. The customer must simply feel that the company is talking to him.
To be successful in the world of commerce, customer experience has become a fundamental added value for every business. And what is the best way to make the customer feel unique if not by offering him exclusive products? According to this website, doing so will elevate your business to the next level. Customized products are able to respond to the need for exclusivity, which is increasing among consumers in every sector.
Personalized experiences can also be extended to the time after the sale, allowing you to stay in touch with customers even after they have made the purchase. So, from time to time, you could simply contact them about their purchase or inform them about new products and current offers regarding products that might interest them.
Most retailers have already implemented some customization strategies, for example in the jewelry industry, they have started to adopt customized jewelry packaging. The future of purchases is simple:
- Product customization
- New consumer experiences
- Personalized assistance
It may seem paradoxical that such strong customization is possible in mass society and yet, this is the trend.
The personalization can concern:
- Products directly, like a t-shirt with phrases and personalized images, accessories, like jewelry, with customer initials, etc.
- Packaging: Imagine the astonishment of the customer who receives the product purchased at home in a gift box bearing his name, for example, a ring in a customized jewelry packaging!
The personalization does not only concern the products but also the services. The goal is to better respond to customer needs, going beyond expectations. Taking care of every single detail of the customer’s experience brings benefits both in terms of increased sales and in terms of customer relations. It is the small details that make the difference. Offering customized products will simply make your customers happy.